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EOY Masters Winner - Sacha Cosmetics
2nd April 2017

EY Entrepreneur of the Year Masters Winner – 2016
 
We are proud to announce our 2016  EY Entrepreneur of the Year Masters Winner -  Satyakama “Kama” Maharaj.

In the midst of a tough economic environment, Kama made the decision to leave his secure teaching job to start a cosmetics company. Most people told him he was crazy to try to compete against well-established global giants in the cosmetics industry. 
 
Kama started in his garage and by 1979, Sacha Cosmetics Limited was incorporated. The company’s first products were nail polish and lipsticks. Kama’s journey was not an easy one. In the early years, he had to deal with the financial loss incurred when his first operations was destroyed by fire. But Kama never gave up! His eye for colour and obsession to make multicultural women look and feel good, pushed him to exceed. Kama started with a vision, “to develop a cosmopolitan brand of cosmetics which would look equally exquisite on all skin tones”. This vision is at the core of his passion. The company serves a growing niche of women with exotic skin tones –a demographic traditionally overlooked by major cosmetics giants. The company invests significantly in product development. Its powders are flash-friendly and foundations are developed to “fit like a second skin”. Sacha is also the first and only line of makeup, globally, that is Haalal certified.
Today, Sacha is a family run business operating from Freeport and is the largest employer in that area. Its products are distributed in 45 countries. The company has a number of retail outlets locally and is focused on expanding its retail presence in Latin America. Sacha products are sold online via a robust e-commerce platform as well as on Amazon. Its most popular online product is the Buttercup Powder, which is the number one bestselling face powder on Amazon. The product is referred to by makeup bloggers as an HG (“Holy Grail”) product. Sacha products have also been used by numerous leading makeup artists at major international beauty events. The company invests in the development of industry professionals through its training programmes and is a certified National Training Agency.

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Kama is dedicated to his community initiatives. He is a founding member of the Hibiscus Foundation that cares for children born with AIDS. He also hosts an annual Christmas party for underprivileged children in Freeport. Kama has received a number of accolades throughout his entrepreneurial journey, including being named in 2012, among the country's "Top 50 Icons & Exemplars" from 1962-2012.  U

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  • LP 62 Don Miguel, Ext El Socorro,
    Trinidad and Tobago
  • info@plantingseedscaribbean.com
  • Office: (868) 612-0242
    WhatsApp: (868) 75-SEEDS

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