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Behind the investor : Joseph Rahael
28th March 2017

Joseph Rahael is a 1995 graduate of the Wharton Business School of the University of Pennsylvania. He attained a double major degree in Finance and Real Estate and was the recipient of the 1995 Boyd T. Bernard Real Estate Award in recognition of academic excellence. 
 
Upon graduation Joseph worked with Trinity Construction Services, a shell building contractor in South Florida in their operations and procurement department. In 1997, he joined the Amera Corporation in their Coral Springs head office, as a Property Manager where he gained invaluable experience in tenant relations, administrative, leasing and real estate development.
 
He returned to Trinidad in 1999 as the Managing Director of Broadway Properties Limited, a property management company with close to 1,000,000 square feet of commercial and residential real estate under management.
 
However, his passion about real estate development, led Joseph to rejoin the Amera Corporation in 2002, this time as Managing Director of its Caribbean based subsidiary, Amera Caribbean Development. Completed and planned development projects to date include: Price Plaza Chaguanas, South Park, Renaissance at Shorelands, Price Plaza North, Sangre Grande Town Center, Vistana Mayaro, and Briar Place.

Joseph Rahael made offers to four companies on the Planting Seeds Series.

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Offer 1: 

Yfumble, an invention by Kevan Sinanan. 

Deal: TT$200,000 in exchange for a 40% equity stake of the Company. 

Offer 2: 

Caribbean Transit Solutions, a mobile taxi / transportation app by Khalil Bryan. 

Deal: US$250,000 in exchange for a 25% equity stake of the Company. 

Offer 3: Parkit, a taxi app by Andrew Young. 

Deal: TT$300,000 in exchange for a 40% equity stake of the Company.

Planting Seeds asked

What was your first entrepreneurial undertaking? 
My first business venture, took place at my family owned a fabric store in downtown Port of Spain and I would work summers there as a cashier or sales person sometimes. I got bored with that pretty quickly and went rummaging through the stockroom where I found some old wallpaper murals. I asked my dad what that was and he said it was a "bad buy" he made and he was never able to sell them in our store. I figured well why would anyone who was buying fabric consider buying wall murals at the same time...so I asked him if I could take a few as samples and he agreed. I went to the home improvement stores to peddle my wares and convinced Woolworth, which was a big department store that sold home improvement items. I convinced the manager to take the murals and only pay me for them if he sold them (which I later found out was called consignment). It turned out that my dad didn't make a bad buy as he thought! The murals all sold within a month at Woolworth and I had to order more for them. I was 15 and learnt the lesson of product placement!

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Produced in Trinidad and Tobago, Planting Seeds also has a television series that gives entrepreneurs who register with us, the opportunity to pitch their idea to a panel of successful investors on regional television.

  • LP 62 Don Miguel, Ext El Socorro,
    Trinidad and Tobago
  • info@plantingseedscaribbean.com
  • Office: (868) 612-0242
    WhatsApp: (868) 75-SEEDS

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